Arnica Rowan

BCom (Hons), MA, DipWSET

Education

Master of Wine Stage 2 Candidate, 2022+ Institute of the Masters of Wine, London, United Kingdom.

WSET Diploma, 2022, WSET School London, London, United Kingdom.

Master of Arts in Environmental Education and Communication, 2005, Royal Roads University, Victoria, Canada. 

Bachelor of Commerce, Honours, 2002. Major in Management, minors in Marketing and Environmental Conservation. University of Alberta, Edmonton, Canada.

Recent Continuing Education

Institute of Masters of Wine, 2023, International Symposium, Mainz, Germany, 2023

BC Wine Ambassador 1&2, 2021, Wines of British Columbia. Kelowna, Canada.

Certified Rioja Wine Educator, 2018, DOCA of Rioja. Logroño, Spain.

Introduction to Soil Sciences, 2018. Audited. Okanagan College, Kelowna, Canada.

Wine Geographies, 2017. Audited. University of British Columbia, Kelowna, Canada.

Travel Self Study: France’s Bordeaux and Burgundy, Italy’s Chianti and Piemonte, Portugal’s Duoro River Valley, Oregon, Washington, Germany, Canada’s Okanagan and Similkameen Valleys. 

Professional Experience

Partner, 2018+, Terroir Consulting. Consumer, marketing and export research, strategy, planning, marketing, and mapping for wineries and wine regions, and  education for the wine industry. Canada.

Contributing Writer, 2022+, Fondata Media. U.K.

Contributing Writer, 2020+, JancisRobinson.com. U.K.

Wine Educator, 2017-2018, Start Fresh Kitchen. Culinary school in Kelowna, Canada.

Lead Consultant, 1997- 2017, Cross Country Consultants. Environmental protection, land use, strategy, wine region planning, tourism marketing, sustainability. Canada.  

Manager, 2014-2018 , Pandosy Village Veterinary Hospital, Kelowna, Canada. 

Professor, 2008-2014, Okanagan College School of Business. Specialized in Marketing, Change, Non-Profits, Sustainable Business.  Kelowna, Canada.

Owner/Manager, 2011-2014, Africa Sleeps Hair and Bodycare, Kelowna, Canada. 

Associate Professor, 2009, Antioch University. Green MBA program. Keene, USA.

Instructor, 2003-2008, Lakeland College, Vermilion, Canada.

Recreation Manager, 2001, City of Edmonton. Canada.

Teaching Assistant, 2000-2002, University of Alberta. Edmonton, Canada.

Youth Coordinator, 1999-2000, Town of Beaumont. Canada. 

Development Manager, 1997-1998, North Peace Cultural Centre. Fort St John, Canada.

Mapping Technician, 1998-1999, McElhanney Associates. Fort St John, Canada.

Awards

67 Pall Mall Wine Communication Awards, Finalist 2024. Finalist in Long Form Writing category for Fondata Media article Not for Export.

CittaSlow Chiociolla Orange Awards, 2024. Terroir Consulting project for Discover Naramata awarded the best agricultural, touristic, and artisan policy project in the world for slow communities.

Innovation Awards, 2009, 2012, 2013. Okanagan College. Awarded study leave applied research. Presented in the USA, Canada and Morocco.
Emerald Award, 2009. Emerald Awards for environmental leadership. Canada.

Innovation in Teaching Award, 2008, Colleges and Institute Faculty Association. Alberta, Canada.

Paul Harris Fellowship, 2007, Rotary International. Recognizing international and local humanitarian service. Vermilion, Canada.

Alberta’s Most Enterprising Employees, 2007. For workplace leadership / service.

National SSHRC Scholarship 2005 for achievement in Master’s degree student research. Canada.

Community Service

Founder and President, 2019+, Vinica Education Society. Supports BIPOC wine professionals to enter and advance in the wine industry. Canada. 

Co-Founder, 2020, Tasting Games. Competitive tasting for wine industry. British Columbia, Canada.

Member, 2017+, University of British Columbia Wine Club, Kelowna, Canada.

Founder and President, 2010-2020, Vulnerable Children Society. Supports orphaned, impoverished and HIV+ children. Ethiopia. 

Director, 2015-2020, Pandosy Village Business Association. Kelowna, Canada. 

Host parent, 2005 – 2017, Rotary and School District youth exchange programs. Hosted 12 students from all over the world, and now have four exchange student grandchildren. 

Volunteer organizer, 2010-2020, Harambee Cultural Society, a weeklong camp for families with children of African heritage. Sorento, Canada.

Founder, 2007 – 2017, Okanagan Families With Children From Africa, an adoptive and African diaspora family support group. Okanagan Valley, Canada.

Volunteer member, 2004 – 2010, Rotary Club International.  Local and international humanitarian work and exchange student counselling. Global.

Judge, 2010 – 2012, BC Green Games. British Columbia, Canada.

Advisor / Judge, 2009-2010, 2016, Chamber of Commerce Green Business Awards, Kelowna, Canada.

Key Public Presentations

Rowan, A. (March 14, 2024). Winery Tasting Fees and Value-Added Experiences. BC Wine Insights Conference. Penticton, BC. 

Rowan, A. & Scott, J. (2024). The styles, farming and business of Champagne. University of British Columbia Okanagan. Kelowna, Canada.

Rowan, A. (2023). Introducing the complicated world of Sherry. University of British Columbia Okanagan. Kelowna, Canada.

Esau, D. & Rowan, A. (February 3, 2023). Key Consumer Segments in the BC wine industry. BC Wine Insights Conference. Penticton, BC. 

Rowan, A. (April 20, 2022). The Canadian wine market. For Geisenheim Univeristy Wine Business students. Geisenheim, Germany.

Esau, D. & Rowan, A. (March 8, 2022). Exporting BC wine: market intelligence reports and step-by-step guides. Insights Conference for Wine Growers BC. Penticton, Canada.

Rowan, A. (2020). Wines of Piedmont. University of British Columbia Tasting Club. Kelowna, Canada.

Elton, C., Esau, D. Lang, E. & Rowan, A. (2017). Spallumcheen, Ogopogo Ridge, Coldstream and Kalamalka Lakes Appelation Report for Wine Growers BC. Penticton, BC.

Rowan, A. (2013). Integrating Sustainability across higher education curriculum: A systems approach for institutional deep change. World Environmental Education Congress, Marrakesh, Morocco.

Rowan, A. (2013). Communities of practice for green economy entrepreneurs: Learning together and building a subculture’s identity. World Environmental Education Congress, Marrakesh, Morocco.

Rowan, A. (2012). Sustainability Education Across the Province. Webinar for the province of British Columbia. 

Rowan, A., Marcus, J. & Neal, V. (November, 2011). Formalizing Sustainability Course Designations at Post-Secondary Institutions. Assoc. for Applied Sustainability in Higher Education, Pittsburgh, USA.

Burns, D., Neil, V. & Rowan, A. Sustainability Course Inventory as a Foundation for Sustainability and Environmental Program Development Using STARS.

Rowan, A. (2010). How your organization can take three steps forward towards sustainability. Chambre of Commerce Green Business Awards, Keynote, Kelowna, Canada. 

Rowan, A. (2008). Business and scenario planning: identify the future of your career and take the best path forward. Unlisted Summit: Professional Development for a New Business Culture, Banff, Canada.   

Key Publicly Available Reports 

Terroir Consulting. (2024). Grape Gap Analysis. BC Ministry of Agriculture and Food. Darcen Esau and Arnica Rowan, with Galen Barnhardt and Ruth King. 

Terroir Consulting. (2024). Enhanced Re-Plant Funding Recommendations. BC Ministry of Agriculture and Food. Darcen Esau and Arnica Rowan, with Galen Barnhardt and Ruth King.

Terroir Consulting. (2022a,b,c). Market Intelligence Reports for Korea, Singapore, Taiwan. Wine Growers Canada. Editors Darcen Esau and Arnica Rowan.

Terroir Consulting. (2022a,b,c). Step-by-step Export Guides for Korea, Singapore, Taiwan. Wine Growers Canada. Editors Darcen Esau and Arnica Rowan.

Terroir Consulting. (2021a,b,c,d,e,f). Market Intelligence Reports for Denmark, Hong Kong, London, Norway, Seattle, New York. Wine Growers BC. Editors Darcen Esau and Arnica Rowan.

Terroir Consulting. (2021g,h,I,j,k,l). Step-by-step Export Guides for Denmark, Hong Kong, London, Norway, Seattle, New York. Wine Growers BC. Editors Darcen Esau and Arnica Rowan.

Feinstein, A. (March, 2010). BC’s Peace River valley and climate change: the role of the valley’s forest and agricultural land in climate change mitigation and adaption. Ed. Arnica Rowan.

Chillborne Environmental. (July, 2009). The living Peace River valley: an overview of the Peace River valley’s natural and cultural values. Ed. Arnica Rowan.